How EnactOn Transformed a Big Idea into a Fully Functional Gold Rewards Platform
A Call That Changed Everything
Some projects start with a grand vision. Others start with a simple request
OMG- “Oh My Gold”-™ Rewards came to us with the latter. The founder reached out needing help with a small technical issue on his existing platform—just a fix, nothing major. But as we looked under the hood, it quickly became clear that this was just the tip of the iceberg.
The concept was brilliant. Instead of cashback, shoppers would earn gold—a reward that actually grows in value over time. Imagine buying from your favorite brands and, instead of getting a fixed discount, you accumulate gold that appreciates. It was a loyalty program built for wealth-building.
A Vision in Trouble
But the execution? That’s where things had gone wrong. The founder had already spent years and a significant investment with other agencies, yet the platform was clunky, incomplete, and nowhere near launch-ready. He had been told “it couldn’t be done” more times than he could count.
We don’t believe in “it can’t be done.”
Instead of just fixing the one issue he reached out about, we saw an opportunity to help him bring his entire vision to life the right way. That was the start of a journey that would turn OMG- “Oh My Gold”-™ Rewards into a fully operational, scalable, and automated rewards platform.
The Challenge: A Great Idea, A Broken System
By the time we connected, OMG- “Oh My Gold”-™ Rewards was in a frustrating place.
● The business model was unique but complex. Most agencies couldn’t wrap their heads around the idea of converting cashback into gold milligrams in real time.
● The platform was half-built and barely functional. Development had stalled, automation was nonexistent, and backend operations were completely manual.
● Integrations were a mess. The tech stack was disconnected, requiring constant fixes and manual workarounds.
● The founder was running out of options. After working with multiple agencies who didn’t “get it,” he was hesitant to start over yet again.
His biggest concern? He didn’t want to build something completely from scratch, he had already invested too much. But we knew that simply patching the existing system wouldn’t cut it.
Our Approach: From Half-Built to Fully Realized
We didn’t just pick up where the last agency left off. We reimagined how the platform should work, designing it to be smooth, automated, and scalable.
Understanding the Business (Not Just the Tech)
Before writing a single line of code, we dug deep into the vision behind OMG- “Oh My Gold”-™ Rewards.
● How should gold rewards be tracked and converted?
● How do we make the process seamless for both users and merchants?
● What backend processes need to be automated to make this scalable?
Rebuilding with Purpose (Not Just Patching Old Code)
Instead of scrapping everything, we carefully redesigned the platform by:
● Keeping the familiar interface so existing users wouldn’t feel lost.
● Rebuilding the backend for full automation (no more manual transactions).
● Integrating directly with merchants for real-time tracking and rewards.
● Adding a browser extension to allow users to earn gold seamlessly while shopping.
Making It Future-Proof
The biggest issue with the original system? It wasn’t built to scale. Every time the founder wanted to expand, he ran into technical limitations. We solved that by:
● Creating a modular system that could easily add new features.
● Ensuring the platform could handle high traffic without performance issues.
● Building APIs that connected seamlessly with future partners and networks.
The Result: A Platform That Finally Works
After months of rebuilding, testing, and refining, OMG- “Oh My Gold”-™ Rewards finally became what it was always meant to be:
● A fully automated gold rewards platform with seamless merchant integration.
● A system that runs smoothly without constant fixes or manual work.
● A scalable foundation that can grow with the business.
● A founder who no longer has to worry about whether his tech will hold up.
Even though the platform is now live, our journey with OMG- “Oh My Gold”-™ Rewards isn’t over. We continue to support operations, handle updates, and ensure everything runs seamlessly.
Why This Matters: EnactOn’s Approach to Building More Than Just Software
This wasn’t just another development project for us. It was about bringing a vision to life that had almost been abandoned.
Most agencies write code. We build solutions.
● We don’t just take specs—we work with our clients to figure out what they really need.
● We don’t just fix problems—we future-proof businesses so they can grow.
● We don’t just deliver software—we create systems that actually work in the real world.
OMG- “Oh My Gold”-™ Rewards is proof of what happens when technical expertise meets business understanding. It’s the kind of project we love—one where we don’t just build what’s asked but deliver what’s truly needed.
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