Picodi Business Model: How to Picodi Built a Profitable Cashback Platform

When you shop online, you often see promo codes or deals that promise discounts. But what if you could also get some money back on your purchase? That’s where Picodi steps in.

Picodi is one of the platforms offering both discount codes and cashback. It aims to help users save money and get rewarded for purchases. Let’s break down how does Picodi cashback works, what its scale is, how you as a user can benefit, and how Picodi makes money.

This guide explores the Picodi business model and answers in detail: How does Picodi cashback work? If you want to build a platform like Picodi, understanding these concepts is essential.

What is Picodi? #

Picodi is a global online platform that aggregates deals, coupon codes, and cashback offers from many online stores. It operates in more than 40 countries.

It provides a web portal, browser extension, and mobile apps to let users access coupons, deals, or cashback offers before making purchases. Users often ask, how does Picodi cashback work when browsing these offers?

Essentially, Picodi acts as an intermediary between shoppers and partner retailers: it lists promotional offers (discount codes, deals) plus links that allow users to earn cashback on their purchases.

Key metrics of Picodi cashback (some numbers) #

Here are some data points / metrics / estimates about Picodi:

Metric / indicator	Approximate value or estimate
Annual revenue (estimate)	~$13.6 million per year.
Number of employees	~94 employees.
Cashback rate range for users	Users can earn from 1% up to 30% cashback on each online purchase, depending on the store or promotion.
Number of partner shops / merchants	Over 3,000 shops in their database of partner stores.
Growth of user base (recent period)	From 2Q22 to 2Q23, the number of buyers grew almost three-fold (i.e. ~3×) in Picodi’s cashback business.
New accounts acquired (accumulated)	They reached about 2.4 million accumulated new accounts in that period.

These numbers give an idea: Picodi is not just a small coupon site, it has scale, traction, and multiple offers + growth momentum.

How does Picodi cashback work for users? #

Here is a step-by-step view from a user’s perspective:

1. Sign up or log in
   You create an account on Picodi (via the website or the mobile app). It is free to join. 
2. Browse offers or coupons
   You can browse partner shops, see ongoing coupon codes, promotional deals, or cashback offers. Some offers show you the percentage or flat cashback amount. 
3. Activate or click through
   • On the website or in the app you click on an offer for a store and you get redirected via Picodi’s tracking link to the partner store.
     
   • If using the browser extension, it automatically detects available cashback / coupons and helps you apply them or redirects you, so you don’t miss out.
     
4. Shop normally
   You add items to your cart (often recommended that the cart is empty before clicking through so tracking works properly). Then you place your order. If there is a coupon code, you apply it at checkout.

5. Cashback is recorded
   Once your order is confirmed by the the partner store (i.e. purchase is validated, order not cancelled / returned in the return window), Picodi gets a commission from the store. That commission is then credited to your Picodi account as “pending cashback”.
   
6. Approval & withdrawal
   After the store confirms no returns/refunds in the window, Picodi approves the cashback. Then you can withdraw the cashback once it meets the minimum threshold. Withdrawal can be via bank, PayPal or other supported payment methods.
   
7. Use coupons + cashback together
   You can often stack a discount code (coupon) + cashback, so you get immediate discount plus money back later.

This makes it fairly straightforward: you benefit from two kinds of savings: instant discount + delayed cashback.

Ready to build your own cashback or coupon platform like Picodi? #

If you understand how does Picodi cashback work and the Picodi business model, you’re ready to launch your own platform.”

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How Picodi makes money: Picodi’s business model #

Here is how does Picodi work and how it generates revenue from different sources. 

Revenue / cost component	Explanation
Affiliate commissions	When a user clicks through Picodi to the partner store and completes a purchase, Picodi earns a commission from the the partner retailer or e-commerce site. That is the main source of income.
Sharing commission with users	A portion of that commission is passed back to the user as cashback. The remainder is kept by Picodi as margin.
Advertising and promoted offers	Picodi also likely sells ad space on its portal / app, or offers featured/promoted deals (brands pay to show deals more prominently). Many coupon / cashback platforms monetize via display or sponsored listings.
Coupon / deals business	Besides cashback, they aggregate coupon codes. They may have relationships with brands to promote codes or campaigns, where they may be paid for exposure or performance beyond purely affiliate sales.
Scale / recurring users	As users accumulate more purchases and return repeatedly (repeat buyers), the affiliate revenue becomes more recurring. That is why Picodi’s cashback business is described as becoming recurring revenue.
Cost side	They must pay out cashback (once approved), and maintain infrastructure (app, website, extension). Also marketing expenses to attract users. According to the parent company’s financial report, there is a “provision for cashback” as a liability capturing what will be paid to users later.

This model is typical for coupon + cashback platforms: they act as middlemen, drive traffic to retailers, get paid on performance, pass on part of that to users, keep the margin, while investing in user acquisition and retention.

Conclusion #

Picodi is an interesting platform that combines coupon codes / deals + cashback to offer value to online shoppers. It operates in over 40 countries and partners with thousands of online stores. With estimated revenue around US$13.6 million annually and a team of ~94 employees, it has scale and structure to compete in the market.

For users, the workflow is simple: sign up, activate or click through offers, shop, get cashback after confirmation, and withdraw once approved. You can also use discount codes plus cashback together to increase savings.

Picodi makes money mainly through affiliate commission from partner retailers, keeping a part of that while giving some back to users. It also likely earns from ads or promoted offers. As its user base grows and buyers increase (nearly 3× in one year), the cashback business becomes more recurring.

FAQs #