Building RealCash.in: A Cashback Platform Designed for Influencers and Growth
About RealCash
RealCash.in is one of India’s fastest-growing cashback and affiliate marketing platforms, connecting users with over 800+ online stores, including Flipkart, Myntra, Amazon, and Meesho. As an emerging player in India’s rapidly expanding cashback market, user experience and genuine earning opportunities have been central to its growth strategy.
While the platform already enables users to earn real cashback (transferable to bank accounts via UPI, bank transfer, or gift vouchers) from everyday purchases, RealCash identified an opportunity to differentiate itself by combining traditional cashback shopping with zero-investment affiliate marketing programs. With India’s cashback market projected to grow from $6.58 billion in 2023 to $14.28 billion by 2029 at a 13.4% CAGR, a comprehensive dual-income approach was essential for competitive positioning.
That’s where EnactSoft’s expertise in affiliate website development India and the Laraback cashback solution came into play.
Problem Statement
RealCash approached us with a clear goal: launch a cashback platform that could engage shoppers while giving micro-influencers the tools to promote deals in their own way. Starting with our pre-built Laraback cashback solution, we customized sprint by sprint until RealCash became a creator-first cashback portal with steady growth and strong traction.
The Challenge
Most cashback systems put the brand front and center, but that doesn’t always work for influencers. Micro-influencers wanted to share links without revealing they were promoting a cashback site. If the cashback domain showed up in the URL, their followers often skipped creating accounts, and RealCash lost conversions.
The client needed a solution that solved this adoption barrier, while still keeping the experience smooth for shoppers.
1
Building a Distinct Cashback Platform
The first challenge was creating a cashback system that wasn’t just another clone. RealCash needed a strong foundation that was scalable, reliable, and conversion-focused; one that could handle growth while giving shoppers a clear reason to return.
2
Enabling Influencer-Led Sharing
Once the base was in place, the next hurdle was affiliates and micro-influencers. They wanted links that felt authentic and didn’t expose the cashback domain. This required custom features like masked URLs, sub-ID tracking, and Telegram integration.
3
Launch Speed vs. Long-Term Flexibility
RealCash had to move quickly to capture early traction. But speed couldn’t come at the expense of growth. The system needed to launch fast while still leaving room for continuous updates, new features, and affiliate integrations.
The Approach
We began with our scalable cashback solution, Laraback, and built RealCash on top of it as white label cashback software. Through multiple sprints, we:
● Improved the front-end design and user experience.
● Automated background processes to keep tracking accurate.
● Added creator-friendly sharing tools.
● Integrated social and affiliate features for effortless promotion.
Key Features Delivered
e-Commerce Cashback Platform Results
RealCash’s growth story is best told through outcomes. On average each month:
~349,946 clicks across deals and offers
~1,348 new users joining the platform
~6,602 conversions generated
An overall ~2% conversion rate sustained month after month
These numbers show how RealCash has built a steady funnel, from link shares to actual orders, with a strong balance between shoppers and influencers. The masked domain feature, Telegram autoposting, and SubID tracking directly contributed to higher adoption and repeat conversions.
Why It Works for Influencers
The key was making sharing effortless. With RealCash, an influencer can:
- Generate a deal link that feels natural to their followers.
- Auto-post deals to Telegram without manual copy-paste.
- Track performance with SubIDs and see transparent earnings.
- Even plug into Amazon Associates and keep their commissions.
For influencers, it turned RealCash into more than a cashback portal, it became a personal monetization toolkit.
Client Impact
The RealCash team now manages the platform with confidence. Regular sprints have kept the design fresh and the experience smooth. With a growing app user base and a network of active micro-influencers, RealCash continues to scale steadily.
What This Laraback Case Study Proves
This project shows how the Laraback cashback solution can be adapted to solve real adoption barriers and create measurable results. From masked domains to Telegram integrations, every feature was designed with conversion in mind.
For businesses looking at affiliate website development in India, the RealCash story is proof that focusing on influencer needs delivers strong e-commerce cashback platform results.
Own Your Cashback Breakthrough
The same discipline that went into Building RealCash.in goes into every project we deliver. Whether you need a coupon system, cashback portal, or affiliate marketplace, our Laraback case study shows the results possible with the right solution.
Talk to our team about planning your rollout of the Laraback cashback solution.
Launch Your Coupon & Cashback Website with Laraback
Laraback by EnactSoft is a powerful coupon and cashback solution designed to help businesses go live quickly, automate operations, and scale with confidence.
➤ Fast to Market: Get your website live in just 1–3 weeks*.
➤ Proven Solution: Trusted by 350+ clients in 65+ countries.
➤ Automation First: Cut up to 90% of manual work with automated cashback tracking, coupon updates, and bulk store imports.
➤ Scalable Foundation: Easily add new merchants, expand categories, and handle higher traffic without downtime.
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Turn your cashback idea into reality — just like RealCash did.
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