{"id":5030,"date":"2025-10-31T17:27:28","date_gmt":"2025-10-31T11:57:28","guid":{"rendered":"https:\/\/www.enactsoft.com\/resources\/?post_type=docs&#038;p=5030"},"modified":"2025-10-29T16:41:40","modified_gmt":"2025-10-29T11:11:40","password":"","slug":"grabon-business-model","status":"publish","type":"docs","link":"https:\/\/www.enactsoft.com\/resources\/grabon-business-model\/","title":{"rendered":"Understanding the GrabOn Business Model: How It Works and Makes Money"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-GrabOns-Business-Model-Works-and-Profits.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-GrabOns-Business-Model-Works-and-Profits.png 1200w, https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-GrabOns-Business-Model-Works-and-Profits-300x158.png 300w, https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-GrabOns-Business-Model-Works-and-Profits-1024x538.png 1024w, https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-GrabOns-Business-Model-Works-and-Profits-768x403.png 768w, https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-GrabOns-Business-Model-Works-and-Profits-360x189.png 360w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<p>GrabOn is one of India\u2019s top-performing coupon and deals platforms, known for its clean interface, verified offers, and strong brand partnerships. But behind its user-facing simplicity lies a sophisticated <strong>affiliate-driven business model<\/strong> that powers sustainable revenue through technology, data, and strategic integrations.<\/p>\n\n\n\n<p>For affiliates and entrepreneurs planning to build a deals or cashback platform, GrabOn is a case study in how to scale efficiently \u2014 not just by listing coupons, but by building a <strong>high-margin performance marketing ecosystem<\/strong> that monetizes every brand interaction.<\/p>\n\n\n\n<p>Let\u2019s break down how <strong>GrabOn works<\/strong>, how it makes money, and how you can replicate and improve upon GrabOn business model to create your own affiliate success story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is GrabOn?<\/strong><\/h2>\n\n\n\n<p>Founded in <strong>2013 by Ashok Reddy<\/strong>, GrabOn started as a coupon aggregator and gradually evolved into a <strong>technology-driven affiliate platform<\/strong>. It connects users with verified deals across e-commerce, travel, food delivery, and retail brands.<\/p>\n\n\n\n<p>Over the years, GrabOn has built a strong network of partnerships with major players such as <strong>Amazon, Swiggy, Zomato, Flipkart, MakeMyTrip, and BookMyShow<\/strong> \u2014 becoming one of the most trusted sources for online savings in India.<\/p>\n\n\n\n<p>From a business perspective, GrabOn functions as a <strong>multi-channel affiliate hub<\/strong>, bridging the gap between brands and digital shoppers, while generating consistent commission-based revenue through its affiliate network integrations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Metrics and Business Highlights<\/strong><\/h2>\n\n\n\n<p>If you are wondering what is the revenue of GrabOn and is it profitable, here are your answers<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Metric<\/strong><\/td><td><strong>Approx. Value \/ Insight<\/strong><\/td><\/tr><tr><td>Founded<\/td><td>2013<\/td><\/tr><tr><td>Founder<\/td><td><strong>Ashok Reddy<\/strong><\/td><\/tr><tr><td>Headquartered<\/td><td>Hyderabad, India<\/td><\/tr><tr><td>Monthly Traffic<\/td><td>Over <strong>8 million visits<\/strong> (as per <a href=\"https:\/\/www.similarweb.com\/website\/grabon.in\/\" target=\"_blank\" rel=\"noopener\">SimilarWeb <\/a>2024)<\/td><\/tr><tr><td>Partner Brands<\/td><td><a href=\"https:\/\/optimisemedia.com\/blog\/publisher-insights-grabon\/\" target=\"_blank\" rel=\"noopener\"><strong>2500+ active merchants<\/strong><\/a> across 30+ categories<\/td><\/tr><tr><td>Estimated Annual Revenue<\/td><td><a href=\"https:\/\/growjo.com\/company\/GrabOn\" target=\"_blank\" rel=\"noopener\"><strong>$8\u201310 million<\/strong><\/a><strong> (\u20b965\u201380 crore)<\/strong><\/td><\/tr><tr><td>Key Revenue Channels<\/td><td>Affiliate commissions, brand campaigns, and API partnerships<\/td><\/tr><tr><td>Market Position<\/td><td>One of the top 3 coupon websites in India alongside CouponDunia and CashKaro<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GrabOn\u2019s growth stems from its automation, clean UX, and affiliate-focused backend \u2014 a combination that allows the company to handle millions of transactions without bloating operational costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Does GrabOn Work: GrabOn Business Model<\/strong><\/h2>\n\n\n\n<p>GrabOn operates as an <strong>affiliate marketing intermediary<\/strong> between online shoppers and e-commerce brands. Here\u2019s how the workflow looks from an operational standpoint \u2014 designed for affiliates and entrepreneurs evaluating the model.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1027\" height=\"685\" src=\"https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-does-Picodi-cashback-work-for-users_-visual-selection-5-edited.png\" alt=\"\" class=\"wp-image-5076\" srcset=\"https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-does-Picodi-cashback-work-for-users_-visual-selection-5-edited.png 1027w, https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-does-Picodi-cashback-work-for-users_-visual-selection-5-edited-300x200.png 300w, https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-does-Picodi-cashback-work-for-users_-visual-selection-5-edited-1024x683.png 1024w, https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-does-Picodi-cashback-work-for-users_-visual-selection-5-edited-768x512.png 768w, https:\/\/www.enactsoft.com\/resources\/wp-content\/uploads\/2025\/10\/How-does-Picodi-cashback-work-for-users_-visual-selection-5-edited-360x240.png 360w\" sizes=\"(max-width: 1027px) 100vw, 1027px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Affiliate Network Integration<\/strong><\/h3>\n\n\n\n<p>GrabOn partners with both <strong>direct merchants<\/strong> and <strong>affiliate networks<\/strong> like Cuelinks, Admitad, and Impact. Each deal, coupon, or cashback offer is tied to a unique affiliate tracking link.<\/p>\n\n\n\n<p>When a purchase occurs through that link, GrabOn earns a commission from the merchant or network. This process is automated through APIs and postback URLs that track every click, sale, or lead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Offer Aggregation and Automation<\/strong><\/h3>\n\n\n\n<p>GrabOn\u2019s backend continuously aggregates active offers from merchants via APIs, brand dashboards, or manual submissions. These are categorized, verified, and updated dynamically across the site.<\/p>\n\n\n\n<p>By minimizing manual maintenance, GrabOn ensures its listings stay fresh and accurate \u2014 a vital factor for user trust and search visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Brand Promotion and Campaign Management<\/strong><\/h3>\n\n\n\n<p>In addition to affiliate commissions, GrabOn runs <strong>paid brand campaigns<\/strong> for visibility. Brands can pay to feature their deals prominently through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Homepage banners<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Exclusive deals or double-cashback promotions<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Newsletter placements and app notifications<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p>This creates an advertising revenue stream that complements the affiliate model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Data Analytics and Targeting<\/strong><\/h3>\n\n\n\n<p>GrabOn uses behavioral analytics to track deal performance, click-through rates, and conversion patterns. This data is used to optimize high-performing campaigns and refine targeting for merchants, improving conversion rates and commission revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. API Distribution and Partnerships<\/strong><\/h3>\n\n\n\n<p>GrabOn licenses its <strong>coupon feed API<\/strong> to publishers, banks, and fintech companies that want to display deals within their platforms. This <strong>white-label integration model<\/strong> generates recurring B2B revenue, while increasing traffic for GrabOn\u2019s merchant network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Does GrabOn Make Money?<\/strong><\/h2>\n\n\n\n<p>GrabOn business model combines multiple revenue streams \u2014 all built around affiliate marketing and partner monetization.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Revenue Stream<\/strong><\/td><td><strong>Description<\/strong><\/td><td><strong>Nature<\/strong><\/td><\/tr><tr><td><strong>Affiliate Commission<\/strong><\/td><td>Earned from every tracked sale or lead completed via GrabOn\u2019s affiliate links.<\/td><td>Recurring, performance-based<\/td><\/tr><tr><td><strong>Brand Campaigns<\/strong><\/td><td>Paid visibility through sponsored listings, banners, and exclusive partnerships.<\/td><td>High-margin, campaign-based<\/td><\/tr><tr><td><strong>Data Insights &amp; Analytics<\/strong><\/td><td>Aggregated data on redemption rates and customer behavior sold as insights to brands.<\/td><td>Strategic, value-added<\/td><\/tr><tr><td><strong>API &amp; White-Label Integrations<\/strong><\/td><td>Licensing coupon and offer feeds to publishers or fintech apps.<\/td><td>Recurring, B2B revenue<\/td><\/tr><tr><td><strong>Cashback Margin (select verticals)<\/strong><\/td><td>Profit difference between merchant commission and cashback shared with users.<\/td><td>Controlled, scalable margin<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This <strong>hybrid business model<\/strong> enables GrabOn to diversify risk, maintain steady income, and scale operations efficiently \u2014 without being dependent on one revenue source.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why GrabOn\u2019s Business Model Works for Affiliates<\/strong><\/h2>\n\n\n\n<p>For affiliates and founders, GrabOn demonstrates a sustainable blueprint:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated offer management<\/strong> reduces manual work.<br><\/li>\n\n\n\n<li><strong>Affiliate diversification<\/strong> ensures steady income across networks.<br><\/li>\n\n\n\n<li><strong>B2B integrations<\/strong> expand market reach without additional marketing spend.<br><\/li>\n\n\n\n<li><strong>Data-driven campaigns<\/strong> boost brand performance and advertiser retention.<br><\/li>\n\n\n\n<li><strong>Low overhead with high scalability<\/strong> \u2014 perfect for founders entering competitive affiliate markets.<br><\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re building a coupon or cashback platform, GrabOn\u2019s model shows that true scalability doesn\u2019t come from traffic alone \u2014 it comes from <strong>integration depth<\/strong> and <strong>automation maturity<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>GrabOn\u2019s business model is proof that affiliate-based coupon platforms can grow into strong, self-sustaining businesses when powered by the right technology and partnerships.<\/p>\n\n\n\n<p>It works because of its <strong>multi-revenue structure<\/strong> \u2014 affiliate earnings, brand promotions, data insights, and B2B API licensing. Each layer strengthens the other, creating consistent cash flow even during low shopping cycles.<\/p>\n\n\n\n<p>For affiliates and entrepreneurs, the key takeaway is to build systems that run on automation and scalability \u2014 where your platform becomes the <strong>backend engine<\/strong> for brands, publishers, and users alike.<\/p>\n\n\n\n<p>And that\u2019s exactly what EnactSoft helps you do.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Want to build your own GrabOn-style affiliate platform \u2014 but faster, smarter, and built to scale globally?<\/strong><\/h2>\n\n\n\n<p>At <strong>EnactSoft<\/strong>, we help affiliates and entrepreneurs launch high-performance coupon and cashback platforms that match \u2014 and outperform \u2014 industry leaders like GrabOn.<\/p>\n\n\n\n<p>We\u2019re the only company that has helped <strong>350+ affiliates<\/strong> launch <strong>500+ platforms<\/strong> across <strong>65+ countries<\/strong>, combining affiliate automation, API-based offer sync, and scalable tracking infrastructure.<\/p>\n\n\n\n<p>Our <strong>affiliate Solution<\/strong> includes:<br>\u2705 Real-time deal feed automation<br>\u2705 Advanced cashback and affiliate tracking<br>\u2705 Partner API integrations<br>\u2705 Merchant and campaign analytics<br>\u2705 Custom branding and white-label options<\/p>\n\n\n\n<p>Build a <strong>better, faster, and smarter version of GrabOn<\/strong> \u2014 built for the next decade of affiliate innovation.<\/p>\n\n\n\n<p>\ud83d\udc49<a href=\"https:\/\/www.enactsoft.com\/contact-us\/\"> <strong>Launch your GrabOn clone with EnactSoft today<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1761726809392\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \"><strong>1. Who is the owner of GrabOn and when it was founded?<\/strong><\/h4>\n<div class=\"rank-math-answer \">\n\n<p>GrabOn was founded by <strong>Ashok Reddy<\/strong> in <strong>2013<\/strong> in Hyderabad, India. The platform quickly grew into one of India\u2019s leading deal and coupon aggregators through its affiliate-driven business model.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1761726817047\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \"><strong>2. How does GrabOn work behind the scenes?<\/strong><\/h4>\n<div class=\"rank-math-answer \">\n\n<p>GrabOn integrates with merchants and affiliate networks to track purchases made via its deal links. It earns commissions on successful transactions and updates offers automatically through APIs and brand partnerships.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1761726824954\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \"><strong>3. How does GrabOn make money?<\/strong><\/h4>\n<div class=\"rank-math-answer \">\n\n<p>GrabOn earns through affiliate commissions, paid brand promotions, data insights, and white-label partnerships. Its revenue comes from multiple streams, including recurring affiliate income and campaign-based advertising fees.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1761726833493\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \"><strong>4. What makes GrabOn\u2019s business model scalable?<\/strong><\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Automation. GrabOn minimizes manual deal updates using API integrations and dynamic feeds. This allows it to handle thousands of offers simultaneously with minimal team overhead \u2014 making it scalable and efficient.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1761726843324\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \"><strong>5. Can I build a platform like GrabOn for my affiliate business?<\/strong><\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Absolutely. <strong>EnactSoft<\/strong> specializes in building GrabOn-style platforms equipped with affiliate tracking, merchant dashboards, data analytics, and API-based deal automation \u2014 everything you need to launch and scale your affiliate business globally.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>GrabOn is one of India\u2019s top-performing coupon and deals platforms, known for its clean interface, verified offers, and strong brand partnerships. But behind its user-facing simplicity lies a sophisticated affiliate-driven business model that powers sustainable revenue through technology, data, and strategic integrations. For affiliates and entrepreneurs planning to build a deals or cashback platform, GrabOn [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5081,"template":"","meta":{"footnotes":""},"doc_category":[],"glossaries":[],"doc_tag":[],"class_list":["post-5030","docs","type-docs","status-publish","has-post-thumbnail","hentry"],"year_month":"2025-12","word_count":1186,"total_views":"42","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"author_nicename":"sdjsuhds","author_url":"https:\/\/www.enactsoft.com\/resources\/author\/sdjsuhds\/"},"doc_category_info":[],"doc_tag_info":[],"author_list":[{"ID":"2","user_login":"sdjsuhds","display_name":"sdjsuhds","id":"2"}],"_links":{"self":[{"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/docs\/5030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":4,"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/docs\/5030\/revisions"}],"predecessor-version":[{"id":5088,"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/docs\/5030\/revisions\/5088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/media\/5081"}],"wp:attachment":[{"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/media?parent=5030"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/doc_category?post=5030"},{"taxonomy":"glossaries","embeddable":true,"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/glossaries?post=5030"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.enactsoft.com\/resources\/wp-json\/wp\/v2\/doc_tag?post=5030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}