{"id":3562,"date":"2024-04-05T16:57:40","date_gmt":"2024-04-05T11:27:40","guid":{"rendered":"https:\/\/www.enactsoft.com\/resources\/?post_type=docs&p=3562"},"modified":"2024-06-13T16:48:42","modified_gmt":"2024-06-13T11:18:42","password":"","slug":"earnkaro-revenue-model","status":"publish","type":"docs","link":"https:\/\/www.enactsoft.com\/resources\/earnkaro-revenue-model\/","title":{"rendered":"How EarnKaro Makes Money:\u00a0The Truth About EarnKaro’s Business Model"},"content":{"rendered":"\n

Introduction<\/strong><\/h3>\n\n\n\n

Back in 2019, when the Indian e-commerce market was growing, affiliate marketing used to be a thing for big players or people who understood marketing on a deeper level. It was not meant for everyone or the masses at the time.<\/p>\n\n\n\n

But Indian people, including students, housewives, and full-time employees, were looking to make an extra income while staying at home. It\u2019s because of the convenience factor that they can earn money in their free time without disturbing their daily routine.<\/gwmw><\/p>\n\n\n\n

This is when EarnKaro entered the market with the aim of introducing affiliate marketing to the masses. They positioned themselves as an affiliate marketing platform for everyone.<\/p>\n\n\n\n

They redefined affiliate marketing in the Indian market with a simple and quick signup process and reached out to the masses to promote products to make extra earnings. Not only that, but they also redefined terminologies so that audiences with no prior experience in marketing could understand them.<\/p>\n\n\n\n

Today, over 20 lakh affiliate marketers have already joined the platform and are promoting over 200 stores, including Flipkart, Amazon, and Myntra. Affiliates earn around Rs. 50,000 a month by simply promoting products via blogs, social media, YouTube, etc. EarnKaro is clocking in the revenue of $5.7 Million a year. The question is, how did they do it? <\/p>\n\n\n\n

Let’s start with the beginning, how they started, and how they grew.<\/p>\n\n\n\n\n

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The Beginning<\/h3>\n\n\n\n

EarnKaro was founded by Swati and Rohan Bhargava in 2019, the couple who also founded the coupon and cashback platform, CashKaro in 2013. Before starting EarnKaro, they already had six years of experience in the industry, and they had a good understanding of the Indian market and consumer behaviour. They noticed there is a gap in the Indian affiliate marketing industry that needs to be filled.<\/p>\n\n\n\n

Have you seen students recommending products they are using to their friends?<\/p>\n\n\n\n

Have you seen housewives recommending products to their neighbours or an office employee recommending something to their colleagues?<\/p>\n\n\n\n

This is quite common not just in India but around the globe.<\/p>\n\n\n\n

Are they getting any benefit from recommending these products? No, they are doing it for free. So, why not monetize this opportunity and help them make some extra bucks?<\/p>\n\n\n\n

But most affiliate platforms didn\u2019t leverage this untapped opportunity the way EarnKaro did.<\/gwmw><\/p>\n\n\n\n

Two founders decided to position their brand, EarnKaro as an affiliate marketing network for everyone. Whether you are an influencer, housewife, student, or office employee, everyone can join their network and promote the products that are available.<\/gwmw><\/p>\n\n\n\n

But this wasn\u2019t enough. They wanted to build a platform that generates real value for brands as well. Since these professionals weren\u2019t seasoned marketers, they had to take extra efforts to build a platform that delivers results. It’s not that professional affiliate marketers are not using EarnKaro, they are also using it. But EarnKaro had to find a way to help everyone and simplify the process. <\/gwmw><\/p>\n\n\n\n

Here are a few things that EarnKaro did differently than its competitors that helped them stand out in the market and provide a fully packaged deal that attracted affiliate deals.<\/p>\n\n\n\n

\ud83d\udc49 What makes EarnKaro unique from other affiliate platforms?<\/gwmw><\/gwmw><\/h2>\n\n\n\n

\u27a2 Quick two-step signup process<\/strong><\/p>\n\n\n\n

Try signing up on EarnKaro, and you will notice that the signup process on EarnKaro is very quick and easy. It includes adding your email address\/phone, verifying it using OTP, and that\u2019s it, you are done!<\/p>\n\n\n\n

Most affiliate platforms will ask for addresses, website domains, and so much more. It makes the process lengthy and complicated. Some have restrictions like you need to have a site, a proven experience, and so on. But EarnKaro used this simple method, with no restrictions in place, so anyone can register on their platform.<\/p>\n\n\n\n

\u27a2 Use of easy-to-understand terminologies<\/strong><\/p>\n\n\n\n

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Check the image above; EarnKaro has used the word \u201cProfit,\u201d which is actually a commission. But why? The reason is very simple: the people who promote products from EarnKaro come from different backgrounds, some of them are small-time YouTubers, some are students, and some are housewives. <\/p>\n\n\n\n

So, the word commission didn\u2019t go well with everybody. Profit seems to be the word that most people use and know. So, it’s easy to understand.<\/gwmw><\/p>\n\n\n\n

\u27a2 Profit Calculator<\/strong><\/p>\n\n\n\n

This is one of the most unique features that you will only find on EarnKaro. You can calculate your monthly profits by selecting the number of orders across different categories. This gives a clear idea to those who are new to the affiliate industry about the earning potential.<\/p>\n\n\n\n

It simply acts as a motivation for new affiliates like students, nano influencers<\/strong>, and small time YouTubers<\/strong> to register on EarnKaro and promote the products.<\/p>\n\n\n\n

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\u27a2<\/strong> Exclusive deals and special commission rates<\/strong><\/p>\n\n\n\n

EarnKaro partnered with so many Indian D2C retailers<\/strong> that run their affiliate programs only on EarnKaro. Some of them don\u2019t even have an affiliate network on their own website. They are running their affiliate programs on EarnKaro.<\/p>\n\n\n\n

This allowed EarnKaro to offer special commission rates for exclusive deals. They also offer attractive commission rates on platforms like Flipkart, Myntra, and Amazon to attract users.<\/p>\n\n\n\n

\u27a2 Daily Deals<\/strong> <\/gwmw><\/p>\n\n\n\n

Ever been on a shopping platform, seen a no-brainer deal, and made a purchase only because you were getting a good deal?<\/p>\n\n\n\n

Well, most people do it. But it’s a headache for someone who is not a marketer to go through each platform and find these deals to promote them.<\/p>\n\n\n\n

EarnKaro made it easy for everyone to promote these deals. They have technology in place that fetches the deal from multiple platforms. See the example below of BuyKaro Deals.<\/p>\n\n\n\n

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You can see that there is a \u201cCopy Link<\/strong>\u201d button below the deal. Simply copy this link and share it with your friends and family to earn commissions.<\/p>\n\n\n\n

\u27a2 Create Profit Links<\/strong> \ud83d\udd17\ud83d\udcb8<\/gwmw><\/p>\n\n\n\n

You can easily create profit links<\/a> on EarnKaro. Suppose your friend wants to buy a 5G phone from Flipkart. The same phone that you are using Since they heard good reviews about the phone from you, they are most likely to buy it.<\/gwmw><\/p>\n\n\n\n

So, now instead of sharing the affiliate link for FlipKart, What you can do is copy the product link and paste it here to generate your profit link. This link will be monetizable now, so whenever your friend purchases using this link, you get a commission. This is a great way for those who want to share specific products and make earnings.<\/gwmw><\/gwmw><\/p>\n\n\n\n

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\u27a2 Refer and earn Program for extra earnings<\/strong> <\/gwmw><\/gwmw><\/p>\n\n\n\n

EarnKaro has a referral program<\/a>, so you can invite more friends to the network. You will earn a flat 10% commission from your friend’s earnings. This helps EarnKaro promote its affiliate network and, at the same time, award users for referring it to their friends and family.<\/p>\n\n\n\n

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\u27a2 Detailed tracking<\/strong> \ud83d\udcca<\/gwmw><\/gwmw><\/p>\n\n\n\n

EarnKaro provides a detailed tracking system<\/a> that helps you keep track of your earnings, conversions, and clicks on your affiliate links. Seasoned marketers are used to seeing the cluttered tracking dashboards and it’s easy for them to understand everything. <\/p>\n\n\n\n

But, for students and housewives, it is good to have a simple dashboard. It helps them see their earnings and link performance. EarnKaro did exactly that, and there are very few platforms that offer such convenience to its users.<\/p>\n\n\n\n

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Here there are a few things that you need to understand<\/gwmw><\/p>\n\n\n\n

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There are three things here:<\/p>\n\n\n\n

Confirmed Profit:<\/em><\/strong> It shows that the customer hasn’t returned the product, and your profit is confirmed. You can request payment for these profits. It usually takes 60-120 days, depending on the retailer and product category. The minimum amount eligible for withdrawal is Rs. 10, which is very low, so if anyone even makes a single sale, they can withdraw the profit, unlike other platforms where they have certain conditions on withdrawal. <\/em><\/p>\n\n\n\n

Pending profit:<\/em><\/strong> It shows that the order has been placed, but the retailer hasn’t updated its latest status- returned, not returned, etc. This usually gets updated in a time frame given by the retailer, and it moves to confirmed profit, and you can withdraw it.<\/em><\/p>\n\n\n\n

Paid profit: <\/em><\/strong>Here, you will see the profits paid to date.<\/em><\/p>\n\n\n\n

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\u27a2 Real reviews from Users<\/strong><\/p>\n\n\n\n

You can see the success stories and YouTube video reviews from real users on EarnKaro. Most companies don\u2019t make the effort to reach out to users and get a video review from them.<\/p>\n\n\n\n

It is a good practice in the long term. You will see reviews from YouTubers, Telegrammers, Students, and housewives. EarnKaro strategically collected these reviews, so when a student visits the EarnKaro site, they can find a review from a student, and when a YouTuber visits it, they can find a review from a YouTuber.<\/p>\n\n\n\n

It helps them build trust and more confidence in viewers’ minds. So many of them have also revealed their earnings, which puts EarnKaro in a credible position.<\/p>\n\n\n\n

Hear from some of the EarnKaro affiliates about their experience:<\/em><\/p>\n\n\n\n

Nikhil: <\/strong>A great opportunity to start a business without making an investment. I started earning Rs. 4,00,000\/month using EarnKaro<\/em><\/p>\n\n\n\n

Aashish:<\/strong> I started earning as a student while studying in college. I am making 4,000 to 8,000 monthly from the platform<\/em><\/gwmw><\/p>\n\n\n\n

Sonal:<\/strong> I am a mother and a housewife. I use my free time at home to promote products through EarnKaro, and I am making Rs. 15,000 a month.<\/em><\/gwmw><\/p>\n\n\n\n

\u27a2 Wide range of categories<\/strong><\/gwmw><\/gwmw><\/p>\n\n\n\n

EarnKaro entered the market with a wide range of categories, from shopping to groceries, electronics to home and kitchen appliances, everything can be found on EarnKaro.<\/p>\n\n\n\n

This allowed EarnKaro to reach a wide range of audiences to promote a variety of products. For example, a housewife can refer to grocery and home appliances, or a beauty product to their neighbour, a student can refer a smartwatch or a smartphone. <\/p>\n\n\n\n

This variety makes EarnKaro a platform, where there is something for everyone to refer.<\/p>\n\n\n\n

\u27a2 EarnKaro Magic Tool <\/strong><\/gwmw><\/p>\n\n\n\n

If you have a link that you want to share to multiple social media platforms, this is a tool for automating it. Rather than going to every platform to share links, EarnKaro provides a tool for automating this whole process, so you don’t have to spend time doing mundane tasks.
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You can watch the whole process of signup and how to use this too here in this video by EarnKaro: <\/p>\n\n\n\n

https:\/\/www.youtube.com\/watch?v=NByDZ0Za1LY<\/a><\/p>\n\n\n\n

So, you see all these aspects of EarnKaro acted as a packaged deal for everyone to start their affiliate marketing journey with no prior experience and investment. This unique approach fueled EarnKaro\u2019s growth.<\/gwmw><\/gwmw><\/p>\n\n\n\n

\ud83d\udc49 Pros and Cons of EarnKaro<\/strong><\/gwmw><\/h2>\n\n\n\n

Pros<\/strong><\/p>\n\n\n\n